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The invisible BI layer

Add a Business Intelligence service to your agency — without hiring a BI team.

Give your Shopify, ecommerce, and DTC clients the reporting and analytics infrastructure they need — while your agency keeps the client relationship and the margin.

For Shopify, ecommerce, DTC, and performance agencies with recurring clients.

Book a Partnership CallSee how it works

30 minutes to explore your BI opportunity and how the partnership works. No obligation.

Data flows from the marketing and commerce sources you already use into ABI's managed BI layer, which stays invisible behind your agency and delivers a white-labeled executive brief to your client.
The margin trap

You've scaled revenue — but not leverage.

Every new client adds headcount, reporting, and overhead. Meanwhile your best clients want business answers — profitability, customer value, attribution — not just marketing metrics.

Services scale linearly. Infrastructure scales exponentially.

There's a way to give clients business intelligence — and turn it into recurring margin — without building a data team or hiring analysts.

Illustrative comparison. In the traditional agency model, profit margin stays roughly flat as you add clients, because each new client requires more headcount. With ABI's infrastructure model, margin compounds as you add clients, because the data infrastructure scales without new hires.
Traditional agencyWith ABIIllustrative
The ABI model

Your invisible, fully-managed BI department.

You introduce a client. We handle the data work behind the scenes and stay invisible — the agency stays in front of the client, ABI stays behind.

Your client. Your relationship.

ABI works behind the scenes. Your agency remains the primary client relationship while we handle the BI infrastructure and delivery. White-labeled. Behind the scenes. Built for agencies. We do data, not marketing — so there's nothing for us to sell your client.

01

We build the pipelines

Data infrastructure that connects your client's tools, cleans the data, and runs on its own.

02

We deliver the insights

Monthly executive briefs — profitability, customer value, attribution — written for decision-makers.

03

You take the margin

Recurring revenue with zero operational overhead for your team. You set the retail price.

The commercial opportunity

You already have the clients.

ABI gives your agency the BI capability to serve them — without hiring a team or building the infrastructure yourself.

Your agency provides

  • The client relationship
  • Marketing expertise
  • Strategic context

ABI provides

  • Data infrastructure
  • BI delivery
  • Reporting & analytics capability

Together

  • A higher-value client offering
  • An additional service capability
  • No internal BI team required

Better reporting and deeper business intelligence can make your engagement more valuable to the client — and harder to replace. Build the capability once, and you can extend it across your client base.

How the commercial split works.

You pay ABI a flat wholesale fee and set your own retail retainer. The difference is recurring margin you keep — with no analyst salaries, no data stack to maintain, and no operational overhead for your team.

Illustrative margin flow. The client pays the agency a retail retainer. The agency pays ABI a smaller flat wholesale fee and keeps the larger remaining share as recurring margin. Proportions are illustrative; actual pricing varies.

Client retail retainer

Illustrative

ABI wholesale fee

One flat, predictable cost. No salaries or licenses to carry.

Your agency margin

Recurring, and yours to keep. You set the retail price.

Illustrative proportions — not a quote or pricing. Actual figures vary by engagement.

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Capabilities

Executive-grade insights — under your brand.

Clients don't want more charts. They want answers.

01

Executive business intelligence

Executive dashboards and business-level insights, not just marketing metrics.

→ Your clients see the business impact of your work, not just campaign metrics.

02

Profitability analysis

Profitability across products, customers, channels, and campaigns.

→ You can show clients which products, channels, and campaigns are actually profitable.

03

Attribution & ROI

Connect marketing activity to revenue and real business outcomes.

→ Your clients get a clear answer on whether marketing spend is working.

04

Customer analytics

Lifetime value, cohorts, retention, and segmentation.

→ Your clients understand which customers are worth investing in.

05

Marketing analytics

Tie marketing performance to the numbers leadership actually cares about.

→ Marketing performance gets tied to the business results leadership cares about.

06

Executive reporting

Monthly executive summaries and business reviews, delivered under your brand.

→ Less manual reporting work for your team — delivered under your brand.

Sources we integrate

  • Shopify
  • Meta Ads
  • Google Ads
  • GA4
  • HubSpot
  • QuickBooks
  • Stripe
  • CSV / Excel
  • SQL databases

We connect the tools your clients already use. Available integrations vary by engagement.

Old way vs ABI way

Turn a cost center into a margin engine.

Building BI in-house means salaries, software, and management. Partnering with ABI means one wholesale cost and recurring upside.

The old way

Illustrative costs
  • $120k+ / yr — senior data / BI analyst
  • $30k+ / yr — warehouse + BI licenses
  • Ongoing — pipeline maintenance & QA
  • Hidden — hiring, training, and turnover

The ABI way

Turnkey
  • Flat wholesale fee — one predictable cost
  • Done-for-you — no data team to manage
  • You set the retail retainer
  • Scale clients without adding headcount

Cost figures are illustrative market ranges, not quotes.

Illustrative scenario

How the margin could work — per client.

A hypothetical, anonymized example for a boutique agency with recurring clients — not an ABI customer result. These are not quotes, prices, or promised results.

Illustrative scenario

Per client / month
You charge — retail BI retainer
$4,000
You pay ABI — wholesale fee
−$1,500
Your recurring margin
$2,500

Illustrative scenario — not an ABI customer result, quote, price, or guarantee of results. Actual figures vary by engagement.

Your relationship, protected

Your client. Your relationship.

ABI works entirely behind the scenes. You stay in front of the client — every executive brief delivered under your brand.

  • 100% white-labeled

    We operate invisibly, behind your brand. Clients see your agency — not ABI.

  • Zero channel conflict

    We do data, not marketing. We never compete with the services you sell.

  • We never solicit your clients

    Your relationship stays yours. Every brief and conversation runs through you.

  • Founder-led. Agency-first.

    ABI is built and operated directly by its founder — giving partner agencies a direct line to the person responsible for their BI infrastructure.

In the client relationship, your agency stays in front, facing the client directly and on-brand. ABI operates in a layer behind the agency — white-labeled and invisible — and never contacts your client.
How the partnership works

From introduction to insights in 14 days.

Four steps, zero engineering lift on your side. Go live and start billing in about two weeks.

  1. Day 1

    Introduce

    You identify a client opportunity and introduce ABI. We run a short technical discovery — no engineering lift on your side.

  2. Day 3

    Build

    ABI connects the data sources, builds the pipelines, and models the data — entirely behind the scenes.

  3. Day 14

    Deliver

    Your client receives their first white-labeled executive brief — under your brand. Your agency stays the primary relationship.

  4. Ongoing

    Grow

    You expand the relationship and capture recurring margin. The commercial arrangement is between you and ABI.

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Why ABI

Why the ABI model fits agencies.

Not a price comparison — a question of capability, technical burden, and who owns the client relationship.

In-house hire

Capability
One person's BI skillset
Internal resources
Recruiting, management, tools
Technical burden
On your team
Scalability
Limited by headcount
Client value
Depends on the hire
Agency ownership
Yours

Freelancer

Capability
Project-based BI skillset
Internal resources
Sourcing and vetting
Technical burden
Shared, inconsistent
Scalability
Limited by availability
Client value
Inconsistent
Agency ownership
Shared with a contractor

Build it yourself

Capability
Whatever your team can build
Internal resources
Your team builds and maintains it
Technical burden
On your team
Scalability
Repeat effort per client
Client value
Charts, not insight
Agency ownership
Yours

Manual reporting

Capability
Marketing metrics only
Internal resources
Your team's time, every cycle
Technical burden
On your team
Scalability
Doesn't scale
Client value
Metrics, not insight
Agency ownership
Yours

ABI

Capability
Full BI capability — pipelines, modeling, insights
Internal resources
None — fully managed
Technical burden
On ABI, entirely
Scalability
Extends across your client base
Client value
Executive-grade insight, under your brand
Agency ownership
Yours — ABI stays behind the scenes
Book a partnership call

Map your margin opportunity in 30 minutes.

See how ABI can expand your service offering and grow your average client retainer — with a clear plan for your first partnership.

  • Custom Architecture Review
  • Margin & ROI mapping
  • White-labeled go-to-market kit
Book a Partnership Call

30 minutes to explore your BI opportunity and how the partnership works. No obligation.